Nataliya Zhivkova (Jar&Jam)
Nataliya Zhivkova graduated in Fashion from the National Academy of Arts in Sofia with a Bachelor’s and Master’s degrees. During her studies she participated in a number of competitions and was awarded the first prize in the competition “My Benetton” in 2008.
In 2012 she founded the fashion brand Jar & Jam, developing several collections and showcasing it at the international fashion scene, as well as enriching her experience as a stylist and costume designer and designer for an Italian fashion brand. Developing the Jar & Jam brand in a futuristic and contemporary style, Nataliya creates clothes with modern fabrics and recycled materials, following the idea of sustainable fashion.
The designer also creates conceptual models, part of the art projects of IVAN ASEN 22 designers` platform, as well as her own collections of fashion objects with a message and concept, presented in exhibitions.
In 2021, she presented a collection of her own brand Jar & Jam at the Who’s Next exhibition in Paris. In 2022, the brand was officially registered as a trademark within the European Union Intellectual Property Office.
“I enriched my experience as a designer and in search of provocations and experiments, I follow the idea of creating clothes that have character and are highly individual and innovative – a distinctive feature in the style of the brand Jar & Jam. For me, fashion is an art and a way to express myself and my ideas. “
