Exhibited 1.-30.06.2023

The rose-inspired collection of 30 Bulgarian designers returned to Sofia after its premiere in Japan! One of the most beautiful symbols of Bulgaria – the rose, modernly interpreted in clothes and jewelry by 30 Bulgarian designers from the design platform team IVAN ASEN 22, enchanted the Japanese and international audience within the first ” Bulgarian Art and Fashion Days in Japan” on May 12 at the Residence of the Embassy of the Republic of Bulgaria in Tokyo, Japan. The actress Irmena Chichikova took part in a show together with Japanese and international models, and the guests from the highest diplomatic and political circles were delighted with the creations of the Bulgarian authors.

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From June 1 to 30, the Bulgarian public has also been able to enjoy the co-author’s design collection, which was presented in the spaces of the design platform IVAN ASEN 22 under the motto “A rose is a rose, is a rose, is a rose”. The official opening took place June 1, 2023 , with a welcome-drink by AYA Estate Vineyards.


IVAN ASEN 22 chooses the rose for inspiration, affecting our senses on several levels:
The rose and its delicate color: The rose has a variety of colors from white to bright yellow, coral, scarlet red to deep wine. But the variations of the pink that is so characteristic of the rose are so numerous: from the almost white rosé through the orange pink, pale pink, strawberry, the refined grayish pink or rose ash – each shade brings its vitality or mutedness, passion or secrecy, beginning or end…

The rose and its aroma: The iconic rose oil, which has made Bulgaria famous all over the world, has not only an enchanting aroma associated with harmony, romance, delight, but also possesses invaluable therapeutic qualities: anti-inflammatory, antiseptic, antispasmodic, antiviral, aphrodisiac, pain reliever, bactericidal, purifiers, etc.

The rose and its multi-layered structure: The different “stacking” of the layers of petals in relation to the various species reminds of the layering of light ethereal fabrics such as tulle, layering forming light volumes. The rose is considered in its entirety and all its constituent parts: flower, petals, stem, leaves, spines – each separately with its characteristic vision and the symbolism they carry. Different types and shapes of roses inspire the development of various silhouettes.

The rose and its beauty in transience: It brings her closer to the Japanese aesthetic of the beautiful in all its dimensions, in depth and past, in content beyond the outer shell. A beautiful symbol of Bulgaria touches the philosophy of Japan to unleash the designers’ imagination.


Three-dimensionality: structures of rose appliqués, the texture of fabrics, constructive solutions for parts of clothing are inspired by the structure of the rose.

Design developments also include more abstract and larger three-dimensional and oversized petal-inspired oval shapes.

Sets give organicity to materials and shapes, layering is achieved through frills.
In fabrics and patterns, we find transparencies, overflows, “veiled” motifs, photorealistic botanical prints.

Vanitas – the beauty of the transience of the fading rose, is also a direction for inspiration in prints and patterns.

Bulgarian fashion designers Georgi Florov, Anelia Antova, Maya Karanesheva, Milena Nacheva, Slavina Petrova, Yuliana Yankova, Polina Sotirova, Dilyana Cholakova, Inna Gabrovska, the labels Ham&Eggs, Prototype 23, nelmit, YOD by Yana Dvoretska, Dinka Kasabova DK, Diliana Ivanova-YEDA, EUGENIO, Vintage Sofia, M.Point, OXN, the talented graduating New Bulgarian University students Eli Nenkovska, Militsa Milanova, Kristina Ljubenova, Edzhe Dervish are participating in the event, and the “new name” is Nicole Hagedorn, fashion student from NBU. The jewelry is the work of Velislava Bozhinova, Boryana Dankova, Katya Lazarova, Kalina Filcheva and KENNA Jewelry.

The partner of the event in Sofia is BIODERMA Bulgaria, whose iconic “pink” micellar water Sensibio H₂O, as well as their new biphasic degreasing product Sensibio H₂O Eye for eyes and lips, which cleans even waterproof make-up while caring for the skin, complement the thematically designed works. Customers of the first 50 purchased models will receive a gift from Bioderma – an eco bag and a sample of the product.

Additional design weekends are coming up within the event:
– 10.-11.06.23 – collection “Timelessness in the Valley” by Anelia Antova,
– 24.-25.06.23 – Ham & Eggs “Blossom” collection.

Photo session:

photos: Elena Spasova
with the participation of: Irmena Chichikova
styling and set design: Anelia Antova
hair: Stanimir Barutchiev-Miro for Kevin Murphy
make-up: Hristiana Teova

graphic design: Georgi Florov
interior design: Diliana Ivanova