Nature is the greatest creator, and the variety of textures, shapes and color combinations that it creates are an inexhaustible source of inspiration for designers.
The focus of the topic is flora – the totality of all plant species: flowers, plants, trees, shrubs, grasses… Their life cycle and their different states and transformations according to the seasons is impressive. The attention will be summer – the season of their freshness, flowering, bright vibrant colors and aromas. They determine the color palette, in which green is necessarily present in all its possible shades, but also fresh pink, yellow, blue, white and their pastel watercolors.
The structures of the surface of plants, tree trunks, delicate or graphically prominent segments of leaves will be interpreted in three-dimensional textures of fine uneven pleats, overlays of transparencies, organic lines and fine engravings. The different species and their natural colouring will provide ideas for exquisite botanical or bold macro prints, gradients, graphic drawings, textured watercolors and photorealistic landscapes. The diversity in the shapes of plants, flowers, trees and their properties will inspire the development of multi-layered silhouettes, organic shapes, layering. We will see their interpretations in pleated textures, segments and transparent areas with embroidery and interlacing, resembling the veins of the leaf.
By returning to handmade techniques for creating surfaces or details through embroidery, knitting, inserting yarns, threads, beads, fringes, mixing them with prints and using natural fabrics such as linen, cotton, silk, we pay tribute to craftsmanship and the environmentally friendly creation of designer “slow fashion”. Dyeing techniques with natural materials, eco-printing and the reuse of materials through recycling and upcycling also contribute to this. The created designs must include at least one sustainable aspect: zero waste, recycling, upcycling, use of dead stock fabrics or those with a proven ecological production method, natural fabrics, eco-printing, dyeing with natural materials.
A team of 36 designers will create their own sustainable products especially for the exhibition. The fashion designers include Georgi Florov, Rositsa Mrsik, Aneliya Antova, Maya Karanesheva, Milena Nacheva, Slavina Petrova, Youliana Yankova, Dilyana Cholakova, Maria Popova, Stilyana Dzhongova, Iva Grigorova, Polina Sotirova, Kristina Lyubenova, Niya Yordanova, Amest Glndjian, Nicole Hagedorn, Danail Kapchin, the labels Ham&Eggs, Prototype 23, nelmit, YOD by Yana Dvoretska, Dilyana Ivanova-YEDA, Dinka Kasabova-DK, Evgeni Petkov-Eugenio, Vintage Sofia and Stylyne. Jewelry on the theme will be created by Boryana Dankova, Velislava Bozhinova, Gergana Trukanova and KIA FIL. Art Studio Giovanna will present its new models of designer bags on the theme.
Five “new names” will debut at the event – graduating fashion design students and young designers who have been selected through a competition: Maria Anisimova, Hatche Alieva (National Academy of Art), Kosara Zelenikova (New Bulgarian University), Radina Slavova(Academy of Music, Dance and Fine Arts-Plovdiv) and Ivayla Usheva (New Bulgarian University). The author’s photo shoot with the designers’ works will be shot by photographer Elena Spasova with Elitsa Hristova (model), makeup: Hristiana Teova, hair: Stanimir Barutchiev-Miro (KEVIN.MURPHY), styling and set design: Stanislava Dimitrova and DilyanaIvanova. The interior design is by Dilyana Ivanova, the author of the event’s graphic materials is Georgi Florov, and the social media manager is Preslava Petkova.
The official opening will take place on 5.06. at 7:00 p.m. in the IVAN ASEN showroom 22, accompanied by a welcome drink from New Bloom Winery.
Open doors:
Saturday and Sunday, 7. and 8.06. – 2:00 PM – 8:00 PM
Saturday and Sunday, 14. and 15.06. – 2:00 PM – 8:00 PM
Designer`s Weekend: Sunday, 6.07. – 2:00 PM – 7:00 PM with the new summer 2025 collection by Evgeni Petkov – EUGENIO.
In the weeks until 10.07., visits are by appointment at tel. 0888399506, e-mail: ed.oo1752606864hay@t1752606864imlen1752606864 or Facebook messages.
The theme of the summer event of IVAN ASEN 22 corresponds to the focus of the design platform for 2025 – sustainably created fashion. The thematic exhibition is part of the “Rethink, Reuse, Upcycle” program, implemented with the support of the National Culture Fund.
