Directions for inspiration in this energizing summer theme include a new, gentle interpretation of colour-blocking, forming colourful oval, diagonal, asymmetrical geometric sections with blurred edges or color gradients. In the more romantic direction, we will see transparencies in gentle watercolor layers, and in the more geometric one: innovative wide stripes, but also those with blurred tones, wavy contours, translucent and with a marble effect, multi-coloured in combination with floral and Op-Art patterns. 

Colourful, bright statement jewelry is created from a mix of materials and textures. 

A total of 30 designers participates in the event. Clothes specially created for the theme of the event will be shown by Georgi Florov, Dilyana Ivanova, Ham&Eggs, nelmit, Anelia Antova, Dinka Kasabova, OFF Limits, Slavina Petrova, Milena Nacheva, Lénecra, Yuliana Yanakova, KISH, Kristina Ljubenova, Inna Gabrovska, Nicole Hagedorn, Teodora Penkova and Styliana Dzhongova. Jewelry in the spirit of the theme will be developed by Kalina Chankova, Velislava Bozhinova, Boryana Dankova, Kia Fil, Teodora Nikolova and KENNA Jewelry. 

For the first time at IVAN ASEN 22, you will be able to see the handmade leather bags of Art Studio Giovanna, the innovative pleated skirts of Stylyne with an author’s pattern by Georgi Florov and the delicate jewelry of Curly Berry Art. 

The competition for “new names” – talented graduating fashion students was won by Amest Glndjian (AMTII-Plovdiv). 

There is also a designer weekend with the new collection of our favorite Macedonian designer ROSICA MRSIK, as well as a special evening of Singaporean designer Jeraldine Ng and her label HELTER. 

The author’s photo shoot with the designers’ works was shot by photographer Elena Spasova with model Mira Kraycheva, make-up: Hristiana Teova, hair: Stanimir Barutchiev-Miro (KEVIN.MURPHY), styling and set-design: Anelia Antova. The interior design is created by Dilyana Ivanova, and the author of the event’s graphic materials is Georgi Florov. 

The official opening has taken place on June 6. from 19:00 at IVAN ASEN 22 with a welcome drink by AYA Estate. The wines of Ayia Estate – Colorito are modern, elegant, juicy, fine. Purity and minimalism are the main ideas underlying the project, which is completely subordinated to sustainability and nature-friendly processes. 

Support for the IVAN ASEN 22 Foundation for the realization of the “Like Ice in the Sunshine” event is provided by the “America for Bulgaria” Foundation. The America for Bulgaria Foundation is an independent, non-governmental and non-political American charitable foundation that works in partnership with Bulgarian organizations to strengthen the private sector and democratic institutions in the country. The foundation is a result of the success of the Bulgarian-American Investment Fund (BAIF), established in 1991 by the US Congress with the support of the US Agency for International Development. For more information: www.us4bg.org.

Media partners: Fashion Inside, EVA, Kinky Potion Portion, Style & The Gang.