One particular element is in focus here: copper (Cu, Latin: Cuprum, atomic number 29). This soft and malleable metal, a conductor of heat, easily changes its different physical states from hard and stable to liquid and flexible, and during oxidation its color transforms from rusty, brownish, or pink to greenish-blue and petroleum.
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What if the past was far more futuristic than our ideas about the future? The film shot with the design objects treats the cosmic origin of the elements and takes us to a landmark architectural monument from our socialist past: the monumental complex Buzludzha. Its unique futuristic exterior is in stark contrast to its ruined interior, a symbol of the utopias of the past. Beyond the dimensions of time and space, its futuristic architecture serves as a backdrop for a beautiful dance of cosmic particles moving from one state to another, from one form to another. Cold metal acquires human qualities and dimensions, and designer clothes are a mirror image of the internal processes expressed through them, which build a complex whole.
Conceptual fashion design: Alexander Gerginov, Anelia Antova, Georgi Florov, Natalia Zhivkova, Neli Miteva, Ralitsa Georgieva
Accessories: Velislava Bozhinova
Curator: Neli Miteva
Spatial design: Momchil Tasev, Alexander Gerginov
Fashion photography: Zlatimir Arakliev; model: Gloria Petkova; hair and makeup: Marina Mladenova; set design: Momchil Tasev and Alexander Gerginov; assistant: Anelia Antova
Art photography: Luisa Hübner (Vienna)
Graphic design: Georgi Florov
Consultant and production manager: Mira Draganova
This project has been realized with the support of the National Culture Fund, Bulgaria and Sofia Municipality.
Projects / FREE FALL
Designs
Fashion photography by
ZLATIMIR ARAKLIEV
Art photography by
LUISA HÜBNER
Details
The artist is in love with objects and the material world – especially the decayed one, with traces of usage and history. As an objectophile turned artist, she mainly works with sculpture, photography, and video, capturing minimalistic “on-camera-only-performances” with recycled copper materials on and in relation to her body.
In doing this, she uses objects of jewelry design created by jewelry designer Velislava Bozhinova in a new context. The aim of this process is to reproduce and to ritualize experiences of bodily alienation.
While aestheticizing the weird, the visual imagery shifts between pastel-colored advertising and surreal nonsense, resulting in ambivalences of humor and melancholy, of obsessiveness and playfulness.
Projects / FREE FALL
Film
Details
FREE FALL – Fashion film
a production of IVAN ASEN 22 conceptual designers‘ platform
featuring: Kristina Veroslavova
screenplay and directing: Alexander Gerginov
camera: Zdravko Menchev
editing: Zornitsa Blyangova
music: Zero One
animation: Ivelina Ivanova
colour corrections: Dian Zagorchinov
conceptual fashion design: Alexander Gerginov, Anelia Antova, Georgi Florov, Natalia Zhivkova, Neli Mitewa, Ralitsa Georgieva
jewelry objects: Velislava Bozhinova
curated by: Neli Mitewa
styling: Alexander Gerginov
hair and makeup: Marina Mladenova
assistant director: Dimana Pastrakova
camera assistant: Vesko Menkadziev
drone operator: Viktor Dzhakov
styling assistant: Anelia Antova
consultant: Mira Draganova
filmed at Buzludzha Monument with special thanks to the Regional Administration of Stara Zagora District
supported by National Culture Fund, Bulgaria
Awards:
Nomination, International Fashion Film Awards 2022, Best Accessories / Velislava Bozhinova
Nomination, International Fashion Film Awards 2022, Best Art Direction / Alexander Gerginov
Nomination, International Fashion Film Awards 2022, Best Costume Design / Alexander Gerginov, Anelia Antova, Georgi Florov, Natalia Zhivkova, Neli Mitewa, Ralitsa Georgieva
Nomination, International Fashion Film Awards 2022, Best Cinematography / Zdravko Menchev
Nomination, CANIFF 2022, Best Costume Design
Selection, BfFF BERLIN fashion FILM FESTIVAL 2022
Nomination, SARAJEVO FASHION FILM FESTIVAL 2022, Best Director
© 2022 IVAN ASEN 22