Projects / FREE FALL

Concept
In a world of dystopias, when humanity has exploited the resources of its planet to the limit, we look back to the origin of life: the Big Bang, which brought cosmic particles to earth. Their transformation from one state to another, their birth and disappearance, is part of the cyclical nature that defines existence.

One particular element is in focus here: copper (Cu, Latin: Cuprum, atomic number 29). This soft and malleable metal, a conductor of heat, easily changes its different physical states from hard and stable to liquid and flexible, and during oxidation its color transforms from rusty, brownish, or pink to greenish-blue and petroleum. 

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The textile sculptures and accessories developed, inspired by the element copper, reflect its different aggregate states in the processing of materials, through the achievement of specific structures and textures, in the creation of fluid volumes and shapes. They seem to be in a constant process of transformation, similar to the personality’s quest for its identity and self-improvement, which pushes its development forward. Combining traditional means of expression with modern technologies and materials not present in fashion is project’s innovative approach, touching on current topics such as sustainable design practices through the recycling of materials. Interpreting the societal trend of returning to our roots and origins serves as the antithesis of our detachment from the same through the process of globalization. Designers create object-sculptures beyond utilitarianism, which in turn become “heroes” in a film environment. 

 

What if the past was far more futuristic than our ideas about the future? The film shot with the design objects treats the cosmic origin of the elements and takes us to a landmark architectural monument from our socialist past: the monumental complex Buzludzha. Its unique futuristic exterior is in stark contrast to its ruined interior, a symbol of the utopias of the past. Beyond the dimensions of time and space, its futuristic architecture serves as a backdrop for a beautiful dance of cosmic particles moving from one state to another, from one form to another. Cold metal acquires human qualities and dimensions, and designer clothes are a mirror image of the internal processes expressed through them, which build a complex whole.

Conceptual fashion design: Alexander Gerginov, Anelia Antova, Georgi Florov, Natalia Zhivkova, Neli Miteva, Ralitsa Georgieva 

Accessories: Velislava Bozhinova 

Curator: Neli Miteva 

Spatial design: Momchil Tasev, Alexander Gerginov 

Fashion photography: Zlatimir Arakliev; model: Gloria Petkova; hair and makeup: Marina Mladenova; set design: Momchil Tasev and Alexander Gerginov; assistant: Anelia Antova 

Art photography: Luisa Hübner (Vienna) 

Graphic design: Georgi Florov 

Consultant and production manager: Mira Draganova 

This project has been realized with the support of the National Culture Fund, Bulgaria and Sofia Municipality.

Projects / FREE FALL

Designs

Fashion photography by

ZLATIMIR ARAKLIEV

 

Fashion Photography | FREE FALL
Fashion Photography | FREE FALL
Fashion Photography | FREE FALL
Fashion Photography | FREE FALL
Fashion Photography | FREE FALL
Fashion Photography | FREE FALL
Fashion Photography | FREE FALL
Fashion Photography | FREE FALL

Art photography by

LUISA HÜBNER

 

Luisa Hübner | FREE FALL
Luisa Hübner | FREE FALL
Luisa Hübner | FREE FALL
Luisa Hübner | FREE FALL
Luisa Hübner | FREE FALL

Details

The artist is in love with objects and the material world – especially the decayed one, with traces of usage and history. As an objectophile turned artist, she mainly works with sculpture, photography, and video, capturing minimalistic “on-camera-only-performances” with recycled copper materials on and in relation to her body.

In doing this, she uses objects of jewelry design created by jewelry designer Velislava Bozhinova in a new context. The aim of this process is to reproduce and to ritualize experiences of bodily alienation.

While aestheticizing the weird, the visual imagery shifts between pastel-colored advertising and surreal nonsense, resulting in ambivalences of humor and melancholy, of obsessiveness and playfulness.

Projects / FREE FALL

Film

 

Details

FREE FALL – Fashion film

a production of IVAN ASEN 22 conceptual designers‘ platform

featuring: Kristina Veroslavova

screenplay and directing: Alexander Gerginov

camera: Zdravko Menchev

editing: Zornitsa Blyangova

music: Zero One

animation: Ivelina Ivanova

colour corrections: Dian Zagorchinov

conceptual fashion design: Alexander Gerginov, Anelia Antova, Georgi Florov, Natalia Zhivkova, Neli Mitewa, Ralitsa Georgieva

jewelry objects: Velislava Bozhinova

curated by: Neli Mitewa

styling: Alexander Gerginov

hair and makeup: Marina Mladenova

assistant director: Dimana Pastrakova

camera assistant: Vesko Menkadziev

drone operator: Viktor Dzhakov

styling assistant: Anelia Antova

consultant: Mira Draganova

filmed at Buzludzha Monument with special thanks to the Regional Administration of Stara Zagora District

supported by National Culture Fund, Bulgaria

Awards:
Nomination, International Fashion Film Awards 2022, Best Accessories / Velislava Bozhinova

Nomination, International Fashion Film Awards 2022, Best Art Direction / Alexander Gerginov

Nomination, International Fashion Film Awards 2022, Best Costume Design / Alexander Gerginov, Anelia Antova, Georgi Florov, Natalia Zhivkova, Neli Mitewa, Ralitsa Georgieva

Nomination, International Fashion Film Awards 2022, Best Cinematography / Zdravko Menchev

Nomination, CANIFF 2022, Best Costume Design

Selection, BfFF BERLIN fashion FILM FESTIVAL 2022

Nomination, SARAJEVO FASHION FILM FESTIVAL 2022, Best Director

© 2022 IVAN ASEN 22

 

 

Projects / FREE FALL

FILM STILLS

Projects / FREE FALL

EXHIBITION

 

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